Collecting feedback through telephone surveys or web surveys is one of the first steps in trying to understand the perceptions and feelings of your customers or other business stakeholders. These feedback collection exercises often provide us with a database of raw questionnaire responses - a lot of data but no real information from which we can make inferences to help our business.
Internal Business Analysts can easily spend days trying to interpret the meaning of the survey data by using labor-intensive desktop tools, cross-tabulating the data, and building Excel graphs to try to uncover trends. Analyzing the results becomes even more of a challenge with longitudinal surveys, where pulses of responses are collected throughout the year. You may end up sending the datasets out to a market research firm to do their statistical analysis magic, and waiting days or weeks for them to ship back cross-tabs and their interpretation of the results. But outside firms really don't have the deep understanding of YOUR business the way you do, turnaround time can be excessive, and so can the cost.
Ntuitive's "NAlytics" is a framework that enables business people to analyze and build reports dynamically around their own survey data. Import single or multiple datasets into our fully-hosted framework - then log into your secure web-based reporting portal to access multi-dimensional views of your data. All of the survey questions and responses have been automatically categorized for you. Now you can dynamically compare any question against any other question from the survey and create new reports on-the-fly. You can display the results using any of the supplied "measures" - response count, percent distribution, response value, response average; you can group questions together to create your own custom indexes; you can even provide weighted scores.
NAlytics leverages the best-in-class reporting strength of the global leader in Business Intelligence - Cognos. We provide business people with a business platform to understand their own survey results - in a language that they understand. And let's face it - you understand the nuances of YOUR business better than any outside firm - so given the proper tools, you'll be in the best position to make meaningful inferences that you can confidently base business decisions on. We provide training and support where it's needed - we can provide as much or as little support as you require to help you build and analyze your reports. We also advise you on how to develop effective Executive Summaries of the results.
Internal Business Analysts can easily spend days trying to interpret the meaning of the survey data by using labor-intensive desktop tools, cross-tabulating the data, and building Excel graphs to try to uncover trends. Analyzing the results becomes even more of a challenge with longitudinal surveys, where pulses of responses are collected throughout the year. You may end up sending the datasets out to a market research firm to do their statistical analysis magic, and waiting days or weeks for them to ship back cross-tabs and their interpretation of the results. But outside firms really don't have the deep understanding of YOUR business the way you do, turnaround time can be excessive, and so can the cost.
Ntuitive's "NAlytics" is a framework that enables business people to analyze and build reports dynamically around their own survey data. Import single or multiple datasets into our fully-hosted framework - then log into your secure web-based reporting portal to access multi-dimensional views of your data. All of the survey questions and responses have been automatically categorized for you. Now you can dynamically compare any question against any other question from the survey and create new reports on-the-fly. You can display the results using any of the supplied "measures" - response count, percent distribution, response value, response average; you can group questions together to create your own custom indexes; you can even provide weighted scores.
NAlytics leverages the best-in-class reporting strength of the global leader in Business Intelligence - Cognos. We provide business people with a business platform to understand their own survey results - in a language that they understand. And let's face it - you understand the nuances of YOUR business better than any outside firm - so given the proper tools, you'll be in the best position to make meaningful inferences that you can confidently base business decisions on. We provide training and support where it's needed - we can provide as much or as little support as you require to help you build and analyze your reports. We also advise you on how to develop effective Executive Summaries of the results.
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Transforming raw survey data into Actionable Insight
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